

So, in a consumeristic culture, how do we become more genuinely loving? They give of themself merely to give of themself. People who genuinely love each other show it, express it, and cherish it, without expecting something in return. People who genuinely love others have the people that are in their life because they care about them and love them. Genuine love does not just have people in their life for self-promotion, or to better their self-esteem, or for their own self-interest or self-worth.

Genuine love never points back to itself, but always points back to the one who is loved. It is tender, merciful, and encouraging, even in times when it offers constructive criticism. Genuine love is patient and understanding it approaches the other with love.

People are present in your life because you care about them and their well-being. In genuine love, you care for the other for the sake of caring for them. Genuine love gives of its time, effort and energy for the sake of the other, not for the sake of the self. Genuine love forgets the self - and is fully present for the other, for the sake of the other. Genuine love is not a love that uses other people or just has people in their life - where they can make a profit from them. In a world full of consumerism, self-promotion, and aggrandizement, what does it mean to “genuinely love” someone?
